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Most small business owners do not think they can afford big marketing plans. To them, marketing is advertising, and everyone knows that advertising is expensive. Of course, advertising is an important element of marketing strategy. But, there are numerous low-cost tools and tactics that a small business can use to increase their visibility and attractiveness to potential customers. And, all tha Read More

In the face of unprecedented challenges, it seems that change is the only thing small businesses can predict with any certainty. Piloting a business in the years ahead will require new ways of thinking. Traditional approaches will only hold you back. Read More

You know the definition of insanity, right? “Doing the same old thing and expecting different results.” So why do so many companies keep doing the same old thing, and expect anything different? It’s insanity.
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It’s a fact—towards the end of a recession, when the economy starts perking up—the most talented people start looking around for other opportunities. Read More

“The best way to be sure you have a lot to look forward to in life is to work to create a future you want to live in.” ~ Charlie Eitel Read More

Taking a page from her recently published book, Plugged, Krissi Barr looked to leverage both social media and traditional advertising to spread the word about her book’s message. Read More

It is hard to imagine too many marketers refusing to read Ad Age. Ad Age is one of those benchmark publications that sets tone and language for entire industries. That’s why it’s interesting to see respected author and analyst Ken Doctor using the term in a recent article entitled ”Do Marketers Still Need News Brands?”. According to Doctor, news media brands are “… spending $65 billion a year on Read More

Author Chuggin McCoffee As an online business, you may have already discovered how important it is to approach networking in a completely different way. Read More

A unique business model on generating leads for your business with Jason Bahnak from Gateway Business Development. Read More