What is an entry point in a white paper?
An entry point is the point at which the reader first enters and begins to read the primary white paper content. By increasing the number of 'entry points' into your white paper, you can increase the number of opportunities to engage a busy reader, especially those that have a short attention span.
This blog post will provide you with several tips o
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The Importance of White Paper ‘Entry Points’
Posted by WhitePaperPundit under Online MarketingFrom http://www.whitepapercompany.com 5332 days ago
Negotiation: The Ability to Create Win-Win Deals
Posted by iannarino under SalesFrom http://thesalesblog.com 5332 days ago
Great salespeople have the ability to negotiate. They see every advance in the sales process as an opportunity to negotiate in good faith, creating value for their company and their client company at each and every stage. They build trust within their client’s company, negotiating changes and modifications within the buying team to ensure that value is created for all of their stakeholders. They
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Sales Tip A Day: Tell People What You Do
Posted by argentisgroup under Direct MarketingFrom http://www.salestipaday.com 5333 days ago
In sales it all about who knows you not necessarily what you know. You need to get the word out on what you do. Make sure that you tell people what you do to get referrals.
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Saturday Sales Tip – 7 - The Pipeline
Posted by SellBetter under SalesFrom http://www.sellbetter.ca 5333 days ago
Having a sales process is important, but in sales you need to go beyond it. With a solid process, you can use your creativity, skills and execution to drive success.
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NYTimes Study: Awe Inspiring Content is Most Likely to be Shared Online
Posted by alastair under Social MediaFrom http://www.nytimes.com 5333 days ago
The NYTimes reports some findings from detailed research on the most shared articles from their site. It includes some really interesting findings on the type of content most likely to be shared and might be useful informing social media strategy.
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Twitter Rules Businesses Must Know
Posted by laura_wimble under Online MarketingFrom http://syscomminternational.com 5333 days ago
Twitter is growing at almost 1,900%! So use it to enhance your business perspective. The twitter rules that businesses must know.
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Alan's Wine Cellar: 2010 WINE EXPO ADVENTURES
Posted by Smartineau under Products and ServicesFrom http://alanswinecellar.blogspot.com 5333 days ago
This year’s Expo was a sellout! I was happy to attend both days again for the 14th time. I took advantage of the special 2 hour window for the trade to roam the aisles searching for new wines and tasting some of the old familiar ones. People do not realize that this is the largest wine tasting in the U.S.
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Online Worth For The Top 20 Brands | Online Media Gazette
Posted by omgzam under Online MarketingFrom http://omgzam.com 5333 days ago
The general consensus for most businesses is to go online to spread their name; what we call buzz. The buzz around brands on the news, tweets, blogs and other social media platforms that spreads through product launches and PR campaigns, are as valuable as traditional ad campaigns. However, buzz isn’t technically easy to quantify.
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Is it better to be Truthful, or Interesting? An Twitter Argument Gives the Answer
Posted by ianbrodie under Social MediaFrom http://www.ianbrodie.com 5333 days ago
How an argument over Twitter showed me a thing or two about ethics. In particular, whether it's more important to write interesting material that attracts readers - or to give them the very best advice.
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Facebook Intervention: Why I Deleted Over 3000+ Facebook Friends | 2 The Next Level
Posted by jbrath under Social MediaFrom http://2thenextlevel.com 5333 days ago
I have been a Facebook enthusiast for about 2 years now and was really happy with my growing legion of friends. I was well on my way to having over 4000 friends
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