Marketing and PR budgets are usually the first to go when the economy turns sour, yet statistics show that those who cut budgets will suffer lower returns not only during the time they quit marketing, but will also have difficulty raising their net income in the years following the recession. There are several reasons why it's important to not cut your marketing budget. Read More
If you're thinking that creating your cosmetics line will require some complex lab work, think again. You can certainly make simple cosmetics right at home in your own kitchen. People have been doing it for years. Read More
So, general excitement exists about mobile, but what is so great about the mobile Web? More than any other mobile marketing function, the mobile Web allows brands to make real transactions, anywhere, anytime. Read More


You know mobile is the hottest marketing tactic going right now. Maybe you don’t feel it yet, maybe you’re not sure if it’s really time to get on board or not. Join me for a free web panel discussion – Mobile Marketing for Small Business – February 18th at Noon CST – Register here for Feb 18 Mobile Marketing Event Read More
This article answers the common questions asked of business owners: "Where do you find the options for email marketing services?" "Where can I find free email marketing services?" "Are there options for non-profits?" "Where can the email marketing be combined with social media." Over 130 email marketing services at the click of a mouse. Read More
Retailer Sears sets excellent example of a well-executed, geo-targeted, timely e-mail marketing message. Read More
SEO, or Search Engine Optimization, is a buzz word these days. You've probably heard over and over that you need to optimize your web site for the search Read More
With these gloomy winter months and erratic British weather patterns comes prime holiday booking time! These crucial month are the travel industry’s biggest profit turners. But, are travel companies really making the most of their marketing budgets? Thomas Cook, one of Europe’s leading travel companies recently described its margin figures of 4.2% as ‘industry leading’, proving quiet simply tha Read More
The series will cover topics like marketing, social media, technology and something else... oh yeah something called customer relationship management (CRM). A big thanks to Intuit for inviting me to participate alongside three of the most respected people in small business today - Anita Campbell (Editor-in-chief of Small Business Trends), John Jantsch (technology coach and author of Duct Tape Mar Read More
Want to follow Google cofounder Sergey Brin on Google's new microblogging service, Google Buzz? Brin says he might join in the future. During the Google Buzz Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!