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Branding is about being specific. A strong brand identity will set your business or product apart from its competitors in consumers’ minds. Experts recommend that the following principle be implemented throughout your strategic brand-building efforts: no business can be all things to all people. Follow these three steps to boost your brand strategy... Read More

Construction estimating when it's done consistently will make money project after project.

While it may seem simple and fast to eye-ball a project and give a bid based on approximate numbers, you'll find that's a losing propositioin. It's a loser because you'll lose your shirt on a regular basis and won't be in business very long.
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It seems that every website has a list of Frequently Asked Questions. But FAQs may actually be driving customers and clients away. If your most important people keep asking the same questions there are better, more profitable ways to answer them. After researching dozens of websites it's as if alien invaders have taken over. Here's how to fix your customer interactions. Read More

71% of all searches are on Google. What are you doing to get found on Google? Part 1 of 4 parts on how to get listed on Google - Submitting your site. Read More

Hosting your own fashion show as a small retail clothing boutique can separate you from competitors. Event planning is critical to your success. Read More

Is your business too small to take credit card transactions? Are you getting caught out with cheques bouncing? Well with the introduction of the Square, that may no longer be an issue. Read More

Who manages you? You may have a boss, who manages some percentage of your tasks at work. But who manages the entirety of your life? No one, if you don’t. Are you willing to supervise yourself, to manage yourself? Are you willing to allow yourself to be so managed?
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Most definitely, retail clerks have their place in the retail industry, and if you're a retail clerk, please don't be offended by this post. Retail clerks work very hard at what they do. Different skills are required for a shopper interested in a $3.49 bottle of shampoo than a shopper interested in a $34,900 car (having said that, if all sellers of shampoo were properly trained on how to sell, th Read More

If you want some good examples of how to optimise your company’s revenue, you only have to look as far as mobile phone operators and low cost airlines. I Read More