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Salespeople are under a lot of pressure to win new business, so I’ve come up with some ideas to help you and your sales team meet your goals. The good news is your prospects are “hiding out” in some very public places. When you are looking for a way in, look for a project or challenge the prospect is facing that matches what you sell! Here are 3 ways to get the inside scoop and find new prospects Read More

How to create a great Power Point presentation. Keeping it simple and using Guy Kawasaki’s 10 20 30 rule. Read More

Why entrepreneurs should consider a book as a marketing weapon. Book marketing tips with a founder of Smart Bear Software Jason Cohen. Read More

There’s been a lot of excellent and tremendous articles written about
why NOW is your moment to take action,
so instead of insulting your intelligence with a rehash of these
ideas, I’ll try to add a new one to the mix.
Build your OWN brand, not someone else’s. At the end of the day,
it’s all you have. Read More

A valuable resource for hoteliers, EcoGreenHotel.com is dedicated to helping hotels address environmental issues and implement environmentally friendly initiatives. It is a marketplace with plentiful amounts of information ranging from green products and services, industry "green" news, basic environmental overview to other tools like checklists, green project ideas, book lists, and resourceful l Read More

Throughout our lives we are constantly trying to juggle everything in the air, desperately trying not to let anyone down. This is a huge task and something that all female business owners strive to achieve... Read More

Remember when Mel Gibson had to fall into the bath and get electrocuted to finally figure out What Women Want in the 2000 movie of the same name? I asked small business clients what advice they would give young graduating accountants, based on their individual experiences. Read More

In order for your postcard promotion to be successful, you need to make sure that it is carefully planned and well-executed. You should also take note of the common postcard mistakes that can ruin your campaign. We’ve listed them down to help you avoid committing them. Read More

Many small businesses have been utilizing brochures as sales tools because of their ability/effectiveness in carrying information. If done right, brochures marketing can contribute to the success of your business. See great results from your campaign by planning your promotion ahead, executing it properly, and avoiding these common brochures marketing blunders: Read More