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AVAYA, a global leader in corporate networking solutions and services, reported in a May 2001 Press Release, Don't Play it Again, Sam, "Poor 'hold music', or even worse none at all, had the potential to cause over half of callers to abandon calls to customer contact centres" and that "15 percent of all callers will not call back." AVAYA goes on to say; "Most surprisingly, the research concluded t Read More
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For many businesses, particularly service oriented businesses, getting up in front of a group of prospects with the opportunity to demonstrate your knowledge and expertise is one of the best lead conversion opportunities going. Read More
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Since the month of January 2010, Facebook has now overtaken Yahoo as the second most visited sites with about 133 million viewers from the US; while Yahoo has only 132 million viewers. Despite the surge of traffic on Facebook, it’s still not enough as Google reigns supreme on the number one spot. Read More
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Networking is crucial to any small business. Whether you’re looking for clients or vendors, who you know will make a difference in the deals you can find. That can translate into attending a lot of networking meetings. Just showing up, though, isn’t enough. If you want to make the most of your networking efforts, you need to follow up with the people you meet. Whether you send out personal emails Read More
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I love what HubSpot does. To this day, they are the most unique online marketing company around. I remember when Mike Volpe, VP of Marketing, spoke at... Read More
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In years gone by, people often chose a bank and remained with it permanently. In fact, plenty simply chose the bank their parents were customers of, and didn't spread their nets any wider for their deposit and current account needs. This was reasonable years ago when banking was almost always done over the counter at a local bank - customers were confined to what was simply accessible and conveni Read More
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These days, getting frequent flyer miles is more helpful than ever. The airlines are charging more and running less flights, but the demands of a business traveler haven't gone down. Planning ahead for travel costs can make a big difference on your bottom line. Read More
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The truth is making money online is hard work. It requires you to put your finger on the pulse of your potential customer's spending habits and preferences to see what they are willing to buy on your site. It requires you to implement online marketing campaigns that will help you monetize the traffic your site is getting, whether it's a single impression per day or one million impressions every h Read More
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When Dr. Alan Glazier, CEO and founder of Shady Grove Eye and Vision Care decided in January of 2009 it was time to grow his business, one of the first things he did was launch a social media marketing campaign. One year later, Glazer's Rockville, Md., optometry office is a blogging and tweeting pro, and the results have been nothing short of spectacular. Read More
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In business there are plenty of levers you can pull which will affect your company’s bottom line. Often the trouble is figuring out which ones to focus your, however one of the most effective is how quickly you can recycle your marketing spend Read More
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