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American consumers have been profoundly altered by the recession in a way that will have a lasting effect on how they shop and buy. That's the conclusion of "Marketing to the Post-Recession Consumers," a recent study by Decitica, which reveals diverse reactions to the recession resulting in a variety of new "normal" spending patterns. Read More

There are an estimated total of well over 100 million blogs on the Web and roughly 20,000 blogs are started every day. With that many people already contributing, you may ask yourself how you could possibly add any more value by starting yet another blog. As a relatively recent blogger myself, and also an avid follower of blogs, allow me to make the case for starting a company blog and address Read More

It’s an age-old question: “Do I have to believe in what I am selling to be a good salesperson? “ The answer is complicated. Read More

When it comes to getting ahead in business, it’s all about making the right moves at the right time. Ken Yancey, CEO of SCORE Association, recently released his top ten secrets for small business this year and I would like to share them with you. Read More

Could you be nearing the dreaded suspension? Something you may be doing right now could be digging your Twitter grave. Read More

According to its 7th annual survey, Alterian suggests that 66% of marketers plan to invest in social media over the ... Read More

In 2010 there will be a lot of things for small business owners to think about, not the least of which is marketing. Traditional marketing tactics don’t have the same impact anymore and it is time to try something new – online advertising. More than 80 percent of consumers are now searching online for local services and it is crucial for the small business owner to be where the consumers are. Tha Read More

Since I’m working the Minneapolis Boat Show this week I thought it would be appropriate to share my top tips for getting great public relations for any event. Although they all might not be as big as this one, events work well for traditional broadcast and print pitches. But there’s definitely a trick to it – here are some things that work for me. Read More

www.smallbusinessinsurancequotes.org is the route map through the maze of small business insurance issues. Read More