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When a business has a minimal budget for promotional activity, a press release campaign is often the most effective and cheapest answer to their needs. This tool can provide a considerable platform that will let you reach a wide online community through effective SEO strategies. Learn how this target marketing strategy can help grow your business and harness you free publicity. Read More

Every salesperson hates to hear those words. But we're told we have to learn how to handle this type of rejection because it's part of sales. But if the rejection can be avoided, we can avoid having to handle it.
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For years you have been told that cold calling is dead. You have been told that you can be more successful in sales without cold calling. You have been told that new Web 2.0 technological enablers have replaced cold calling. You have been told that instead of cold calling, you should be “warm” calling. You have been lied to. Read More

As more and more people search for services and products on line, if you are not on Google Local Business Center, you are missing out on a great opportunity to promote your business or service. This is a how to article on getting listed on Google Local Business Center.
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Why do some office executives – especially overworked businessmen—look prematurely old and die young? How can they avoid worry, hypertension, and an eventual stroke or heart attack?

Here are a few practical tips taken straight from the firing line of day-to-day office experience: Read More

Apart from tip offs where else does journalists get their stories from? A research from a national survey conducted by Cision and Don Bates of The George Washington University’s Master’s Degree Program in Strategic Public Relations helps us answer the question. Read More

Why social media marketing? …I hear you say. Well the good thing about social media marketing is the choice of channels available, from UGC (user generated content) on YouTube, Flickr to Internet forums, blogs, Wikis, podcasts and micro-blogging such as Twitter, Facebook, MySpace, Bebo, Blogger, Digg – the list goes on.
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This online edition of "The Small Business Bible: Everything You Need To Know To Succeed in Your Small Business" by USAToday.com's small business columnist Steven D. Strauss is available from Google Books. There are also some reviews available through adjacent links. The book's second edition includes 526 pages all available online in pdf format and you will also find a link allowing you to purch Read More

If you need to borrow money to grow your business, there are certain advantages to bank loans. When you shop for a bank loan, look for loans that have the lowest interest rates, the longest payback period, and the least risk for your personal assets. Read More