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How can you keep making money from your blog without getting into trouble with the FTC?

The Federal Trade Commission rules for blogger disclosure recently went into effect but no one says exactly what you're supposed to do to comply!

Scott Fox offers 5 ways you can disclose your web site's affiliate ads, sponsorships, and other compensation to run an ethical blog and help protect your onl Read More

Marketers who want to be relevant to today’s consumers must use direct digital marketing as the cornerstone of any marketing plan. Read More

Ever watched a zombie movie? Masses of the un-dead wandering around, looking like they’ve been hit by the entire mass transit system of LA, mumbling rudely about eating your brain. Regardless, if we’re not careful that is exactly what we become. Read More

[ ... Mignon Fogarty is Grammar] For this episode of the Duct Tape Marketing podcast I thought I would grab one of my favorite podcasters Mignon Fogarty. Fogarty is known to legions as Grammar Girl and she’s built an impressive empire dishing out Grammar and a growing list of other topics in Quick and Dirty style. Read More

stand outAnd start figuring out how you can be different than your competition.

So many business owners or would be start-ups sit around this time of year trying to figure out how they can be better than the competition – better product, better service, better features, and, the real killer, better price. Heck, some even strive to be “best” in class. What they should be doing is figuring out Read More

It’s pretty common. A small business owner comes to us looking for help promoting his or her business. We suggest using Twitter as a way to find new leads, Read More

An overview of Shiny Red Ball Syndrome. How do you evaluate opportunities as an entrepreneur? Which are a waste of time and which ones are well worth it? When do you go with your gut? Read More

There is no question 2009 was a tough year for small business. There was a downturned economy, lending freezes, decreased consumer confidence and so much more.  With such a gloomy forecast many small business owners decreased their marketing budgets and are just hoping to make it through to better times.  But this is a time of opportunity, for the aggressive small business owner that is.

Every Read More

Peter Shankman. Michael Stelzner interviews Peter Shankman, founder of Help a Reporter Out and author of the book Can We Do That?! Outrageous PR Stunts That Work—And Why Your Company Needs Them. Everyone is an Expert at Something Read More