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In a market fraught with uncertainty, many companies have focused on cutting expenses and increasing productivity and efficiency as a way to stem market share losses and reverse downward sales trends. This often means downsizing and reorganizing to reduce labor costs, eliminate redundancy, and better target scarce resources. In the process, offices have been closed, divisions and departments merg Read More
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Project management is a great discipline that has become elitist and as a consequence, many business owner/managers are nervous of engaging with it. It does not need to be this way! Read More
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Want to increase sales within your company? It’s not as hard to do as some might have you believe. Read More
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You know how social media strategists love to talk about branding right? Well, now it's easier and more effective with TweetBrand, a free client that will personalize your tweets for maximum exposures. Read More
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This article on how and why to register a fictitious business name for your small business comes from attorney Jeffrey Steinberger via Yahoo! Small Business courtesy of Entrepreneur.com. If you intend to do business or open a bank account under a name other than your own, under most circumstances you'll be required to file one of these. Since there is a cost, you may want to consider whether you Read More
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When people think about motivating employees, they’re usually thinking about ways to reward them. What carrots can be offered to get employees to work harder, what can we dangle in front of them to incent them to take the actions we desire? There are whole books written on ways to reward our employees, and multi-million dollar consulting engagements built on those books. Read More
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One of the most effective ways of grabbing reader attention for critical white paper solution messages is through the use of sidebar callouts (also known as 'pull quotes').

If you are interested in grabbing the attention of your business reader, this blog post will provide you with five essential tips that are guaranteed to make your sidebar callouts more noticeable and certainly more effecti Read More
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2010 is the year of smart growth for small businesses. We need small business growth for an economic recovery but tight credit and increasing competition mean it will be more challenging. There are ways that a small business can grow this year in a sustainable way and take advantage of cost savings, the Internet, and new marketing avenues. Read More
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Human resource audits can be critical for small to medium sized businesses just as they are for large corporations. Many companies spend significant time creating human resource policies to comply with various regulations but don't take the time to keep up and insure their policies stay up to date with changing requirements. This post from Barrie Gross at AllBusiness looks at The Importance of Hu Read More
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Here are some tips for pitching your small business startup to investors posted on the Startup Nation blog by Rich Sloan. The post includes a link to a FoxBusiness video clip from the segment So You Think You're An Entrepreneur in which the key elements of pitching your business idea to investors including the so-called elevator pitch are discussed. The video includes some advice on what investor Read More
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