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As the New Year approaches, you might be reflecting on how you spent your marketing budget in 2009, and what you might change in 2010. Chances are you’ve spent some of it with Google Adwords. Search marking is a critical first step of online ad buys. But with only 5% of pages views on the web come from search, there is likely some room to get a better ROI by diversifying your online ad strategy. Read More

There are plenty of marketing experts who believe sex sells in a marketing campaign or advertisement. Why? Because there are plenty of consumers who buy into it. Of course, using sex in marketing is one of the oldest tricks in the book, especially when you consider that sex has been used as a marketing ploy as far back as the Greek and Roman empires. Read More

Small business will spend big on technology in 2010 says a report by a major mobile network according to the V3.co.uk Website. The company says small business has become convinced of the benefit of technology and is likely to keep up spending and investing in technology despite recession economics. It will be interesting to see what form this spending takes, whether in software packages, gadgets Read More

If you're a small to medium sized business using Microsoft Word, it might be a good idea to stock up on the word processing program before a federal deadline that could see the software disappearing from shelves and no longer available loaded on new computers. It seems Microsoft is embroiled in a patent case which, unless resolved before a Jan. 11 deadline, could see the software no longer availa Read More

Sales 2.0 has been one of the big buzz words throughout 2009. What do you think… is Sales 2.0 really about sales… or… is it about something else? Read More

You’ve heard of companies rebranding themselves for a fresh start. So is it possible for an entire city to rebrand itself to shed an old image and introduce a new one? Check out what’s happening in Fresno, Calif. But the rebranding is directed at an audience you wouldn’t think of first - its own residents. Thus, the city set out to find a variety of small business branding ideas. Read More

Most Local SEO gurus agree that citations are a key, if not THE key, factor in how Google determines rankings in the 7-Pak of Local Business Listings. Everything else being equal, the business with the most citations, especially citations from recognized Local business sites, wins the ranking game, getting their listing pushed to the top. Read More

A few weeks ago, I was sick. Taylor was sick. Everyone was sick. There are times when you can power through sickness and get your work done. But then there are those other times… How do you tell your clients that you need an extension on a project because you’re sick? Read More

Marketing methods are like shoes. Marketing is all about putting your best foot (!) forward. It's about being visible, which can trigger fear and self doubt. So you're vulnerable to methods that, on the surface, look glamorous but don't actually fit who you are or whom you're trying to reach. Read More