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Social Media Engagement There's a lot of talk about being engaged. In particular in social media we talk about engagement as one of the key benchmarks of being a successful brand, marketer, blogger or personality online. Today's podcast is on what engagement is about. Here's a short list of what engagement is: 1. Complete listening, not Read More

How do you know if you've found a good balance between getting to know your customers online and asking too much of them? Read More

I can't help it. I just can't stand it when a salesperson chooses to wing it instead of Read More

It was reported that most employers are checking out on their potential (and even current!) employees via social media. Yes I hear you, being watched like a hawk was never in the job description. All I can say is, if we can't escape we must as well face it with some creativity! For folks who are looking for a job, a social media style business c Read More

TechCrunch has quoted from an undisclosed source that Twitter is currently pressing for funds at a $1 Billion valuation. It is also said that the micro-blogging giant plans to raise about $50 million in the coming financial round, adding up to approximately $55 million to date. Read More

If you're craving sweets on October 1st, find your local franchisee of Mrs. Field's Cookies. A Free Chocolate Chip Cookie will be waiting for you... Read More

If you're going to fork over $35k up-front for a franchise fee, you should know what you are paying for... Read More

Creativity is often made out to be a nebulous, messy, complicated, difficult thing, and it can be. But it doesn't have to be. The judicious application of simplicity can help someone to create, whether that's writing, creating art, designing, teaching, starting a small business, or in some other way making ideas take shape into reality. Read More

Just like many of you, I like to save money. That's why I offer so many “Do-It-Yourself Public Relations” products. I'm also always on the lookout for other useful, inexpensive publicity tools. Here's a list of tools you can use to get publicity for $1 or less. Read More