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What every small business owner should start doing now with social media marketing by Chris Brogan. Read More

Who calls a TV a "television" anymore? Or a phone a "telephone" or a fax a "facsimile?" Or who calls pants "slacks." If you do, stop. It makes you sound old. And out of it. Read More

Many sales people tend to focus on establishing a relationship with prospects who end up being their Friend but not their client. Is that a sound approach? Read More

Leasing - Alternative Way To Save Business Financing? First, what is Leasing? Leasing is a process by which a firm can obtain the use of a certain fixed assets for which it must pay a series of contractual, periodic, tax deductible payments. The lessee is the receiver of the services or the assets under the lease contract and the lessor is the ow Read More

Measuring Buzz Marketing results is all about proper lead generation strategies and having a sales process. All too often, people want Buzz Marketing and they think that if there is a lot of buzz, things will just happen. Sometimes that may be true - but more likely you willl generate some interest that will quickly fade and result in little actu Read More

I bet not many of my readers can't wait till the next book on economics comes out. Well, rarely having any interest myself in such books, I have been quite surprised by the extent to which two recent books from high priests of the dismal science held my attention. The first book I read was Dan Ariely's Predictably Irrational: The Hidden Forces Read More

One important consideration when you are into business, whether Big or Small is the Goal settings. This will determine your business journey; this will decide where you are going. Failure to keep on the right track towards the goal will result to destructive development of your business. So it is very essential that entrepreneurs should keep their Read More

With Twitter's open API, a lot of new websites have flourished that provide additional services to the minimalism of Twitter. Because of the incredible popularity of Twitter, existing websites have added in 'tweet this' functionality, and new sites adding extra engagement built around the twitter engine. Following are a few of my favourites— Some Read More

Virtually every single small business or entrepreneur carries his or her entire life on some computer or laptop. Whether or not this is a smart idea, it's a fact and one that can't be denied. But like everything else in life, stuff happens. Computers are prone to crashing. Everything from virus attacks and theft, to natural disasters and hard driv Read More