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When your own health, life balance and happiness improve, you can act as a role model for your clients, and inspire them through your own experience. Get to know your real self. Knowing yourself is vital both to understand what factors most affect your life balance and happiness, and also for finding a satisfying purpose in life. Read More

Author and technologist Nicholas Carr says, “Twitter is the telegraph system of Web 2.0.” The New York Times has mentioned that Twitter is one of the fastest-growing phenomena on the Internet. Only a few brands skimmed off profits from Twitter and others just tweeted about some direct marketing stuff. However, there are numerous ways you can lever Read More

This week we're looking at QR Codes in Art and Fashion. Now, these worlds are renowned for taking something that the mainstream deems “ugly” and making it into something “beautiful”, which is why I'm not too surprised to see QR Codes popping up in these industries. Moreover, as art and fashion are constantly leading the way with new trends it's Read More

A wide range of tools from Facebook to Twitter are being used to deliver flu prevention tips and updates out to the public. “We need to come up with products and interesting information that people can get something everywhere, anytime.” said Jenny Backus, Health and Human Services Public Affairs. As said, social media is now their answer. Read More

Customers take longer to find a solution than we think. Companies tend to focus on their initial contact with customers, believing that shoppers' experience with a product or service begins when they walk into a store or visit a Web site. In fact, their journey begins much, much earlier. The easy availability of information on the Internet today Read More

Funding small business with credit cards can be a very bad idea. You probably didn't need this piece in the Los Angeles Times business section to tell you that, right? But credit crunch aside, a study finds the amount of unpaid credit card debt can be a pretty reliable indicator of whether or not your small business will survive. Again, use commo Read More

Has technology made our lives easier or more difficult? Some might say that we can get ten times the work done today than we did 50 years ago. Others will say our ability to read detailed information has waned compared to our parent's generation. This post on the WhitePaperPundit blog provides four current workplace challenges that get in our Read More

How international market research can help businesses find the right marketing tactics to use to reach international markets and why market research is an integral part of international marketing. Read More

Knowing the answer is not the same as getting the buyer to own the answer. Read More