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The business plan. In these credit crunching times, this is an important piece of the puzzle.. Read More

A small percentage of prospective franchise owners want to build something big. Really big. This is the way... Read More

There has certainly been no shortage of stories, posts and comments questioning the future of social media for small business. But before you switch off your laptop or chuck your blackberry see this post from Twitter investor and VC superstar Fred Wilson. Of course, there has also been a flurry of articles, reports, posts and comments on the numbe Read More

The Wall Street Journal provides this story on how U.S. franchises are seeking overseas markets. In part, the newspaper reports this is due to saturation in U.S. markets by huge franchises like McDonald's, but also the move has been triggered by the credit crunch at home. Emerging markets in Brazil, Central and Eastern Europe and even India and C Read More

The New York Times creates a video series about small business in recession. Despite reports that the recession may be easing, these businesses are still hurting and its hard to say whether some, including a New York movie tourism service (talk about a niche), a bicycle manufacturer largely serving the decimated automotive industry and a New York Read More

Starbucks is not only number one in coffee but has also come in first as the most engaging brand on the web. Whether through Facebook or Twitter, social media savvy folks like you would probably have stumbled across Starbucks' profile. So how did our coffee giant brew its way up to glory? Whatever Starbucks has done to its successful offline bra Read More

Many businesses are looking at social media through rose tinted glasses but who can blame them? No one can deny the power of social media and the shifting trend in marketing.Above that, no one wants to be left out. Unfortunately, equivalent to the misfit in high school trying to blend into the cool gang, many businesses are looking inadequate. T Read More

Do you know any other people on Twitter with strong Cross-Cultural & International profiles? This is my list and I update it regularly. Please share any other people you think should be on this list. Read More

TrueToLifeTracey is an entrepreneur and nurse who has created a lens on how to improve your business image over on Squidoo. Among her topics are: How to make your small company look like a big business, Location, how important is it? and Small Business Marketing. There's far too much in this informative Website to pack into this little summary. T Read More