Do Executive Summaries create an incentive or disincentive to read white paper content? That was the question posted via a Twitter polling site last week. You can see the results of this poll, and three key points that will help you to craft better Executive Summaries for your white paper.
Thanks and I welcome your feedback.
Jonathan Kantor
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The 3 Key Elements of an Executive Summary
Posted by WhitePaperPundit under Online MarketingFrom http://bit.ly 5561 days ago
Toxicity and Poor Nutrition Effect Business Performance
Posted by latiera under Self-DevelopmentFrom http://www.evancarmichael.com 5562 days ago
We all know to be healthy, we are supposed to eat right, get exercise, drink water and sleep. It sounds so simple to say. Yet in this century of life on the run, it is not so easy to do. Many of us work in positions that leave us in front of computers, behind desks and much more. Many work in positions that never let them slow down for a proper me
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5 Tips for Getting More From Twitter | Blog from Duct Tape Marketing
Posted by ducttape under MarketingFrom http://www.ducttapemarketing.com 5562 days ago
In continuing with my series of quick social media tips (check out 5 tips for LinkedIn and 5 tips for Facebook) I'm covering some tips for business use of Twitter here. I've actually written about some of these tips in great detail before in this free ebook - Twitter for Business, but this can act as a quick primer for folks who like their info sn
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Building Trust Online |Duct Tape Marketing
Posted by ducttape under MarketingFrom http://www.ducttapemarketing.com 5562 days ago
If you've read this blog for any amount of time you know that my definition of marketing is getting someone who has a need to know, like and trust you. And that's precisely why I give Chris Brogan and Julien Smith's book Trust Agents in the must read category.
This is blatant promotion for someone who's earned my trust, as I hope I've earned yo
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Why Succession Planning in a Family Owned Business is Difficult ?
Posted by melluigs under Self-DevelopmentFrom http://www.aml-associates.com 5562 days ago
Succession Planning in every family owned business should begin at the birth of the next generation and should never end. The values, common sense, integrity and vision taught to your children are the basis of his or her ability to take over your business and be a productive business owner
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Buying Commercial Property: The SBA 504 Loan
Posted by tuckerleroy under Raising CapitalFrom http://www.smbtrendwire.com 5562 days ago
Are you in the market for a new piece of commercial real estate for your new or existing small business? Chris Hurn, CEO and Co-Founder of Mercantile Capital Corporation, explains why the SBA 504 Loan Program has several advantages over ordinary, conventional loans for small business owners buying commercial real estate.
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Social media: You have to be there
Posted by biancaaquino under Social MediaFrom http://www.bizjournals.com 5562 days ago
Think how successful business people got connections and built relationships in the 1940's, 1950's, the 1960's, the 1970's, etc. I'm talking WAY before we had Twitter, Facebook, YouTube, etc. etc. I'm talking way before computers. Hey, I'm talking even before Bill Gates was born!.
To build success in business, you have to build quality rel
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Why small businesses fail
Posted by ShawnHessinger under ManagementFrom http://money.cnn.com 5562 days ago
This article under Small Business on CNNMoney.com explains why small businesses fail. But if you were expecting writer and entrepreneur Jay Goltz to tell you just one or a couple of reasons, forget it. Instead Jay suggests that entrepreneurs MUST be their CFO's without handing the money managing tasks completely to a bookkeeper because only the e
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QR Code Qriosity: Ideas to demonstrate their potential
Posted by 33interactions under MarketingFrom http://33interactions.com.au 5562 days ago
QR Codes. In Japan, they're just about everywhere and they have transformed the way brands interact with consumers. They feature on TV advertising, business cards, products, websites, newspapers, magazines, posters, direct mail, outdoor ads, and even graves! In a Japanese survey conducted way back in 2005, 73.3% of respondents advised that they ha
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Tips for small business advertising
Posted by ShawnHessinger under AdvertisingFrom http://www.thestreet.com 5562 days ago
Tips for small business advertising include an understanding that not all advertising can be expected to increase sales directly. Check out the following article from Entrepreneur.com appearing in thestreetadvertising.com. Other objectives for an advertising campaign might include raising awareness, product recognition and brand loyalty. Remember
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