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We've been building very specific role based business contact lists for our customers very specific campaign requirements for what seems to be a very long time now. Over this time we have worked with such a range of B2B companies it's difficult to recall every project undertaken especially for those who had a smaller, one time campaign specific re Read More

What if you built a site and all the right people showed up, but none of them bought anything? The traffic is ample and the content is killer with thousands of links, but sales are flat. What if you knew you had the best prices or the most unique offerings in town and STILL no one was buying? Would you realize you probably had some usability is Read More

Jane is an experienced and successful district sales manager who could work in any industry and for any company. In fact, there are many Jane's in all companies. Jane is performance-driven, a very good coach and a people person. Each month Jane is put to the test with different sales reps she must coach to success. Read More

John Krech, owns ePhiphony, a one-person business that sells a patent-pending inventory optimization software called Phitch, designed specifically for small business owners. John discusses what makes Phitch unique (it uses a new metric, called "economic profit", to determine ideal inventory) and how small business owners should manage their inve Read More

These are a selection of social media tips that I have posted on Twitter over the past couple weeks. I thought I would put them all in one place for easy reference. Please add your tips and thoughts in the comments section. 20 Social Media Tips: 1. Focus on a specific theme in your social media for extended periods of time 2. Your bl Read More

The 28 Days to Better Selling program is completely free and is 100% content and 0% advertising or promotions. All content focused on helping you. This concept was inspired by a 31 Days to Build a Better Blog program that Problogger.com put on for 12,000 other bloggers. As a participant it was very helpful for me. The concept is simple: Here Read More

In my previous article, I wrote that public relations may be better positioned than advertising to weather the current storm of major newspapers in financial trouble some of which are going completely digital. An interesting survey was released recently, which not only seems to support this point, but provides an interesting perspective into t Read More

Wall Street Journal reporters were given rules for how to conduct themselves on Twitter and Facebook, including: * Don't disparage the work of colleagues or competitors or aggressively promote your coverage. * Don't engage in any impolite dialogue with those who may challenge your work -- no matter how rude or provocative they may seem. Read More

Sales static; Business static; Marketing static; Personal static. Read More