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No-follow is useful for ensuring that search engines ignore duplicate content in your blog. Blog archives and similar. But should you use no-follow in a blog post if you link to another site? Read More

How do you create social media strategies for your business? Do you jump into the newest platform or create campaigns simply to increase Facebook ‘Likes’?  Here’s a suggestion: quit throwing darts and start using social media research to drive your strategy. Read More

The bit of marketer in me completely understands the need for qualitative data that draws a distinct conclusion on how a campaign performed for a certain audience. Monitoring a campaign, it’s demographic reach, and adjusting your message to fit is an important part of the marketing process.

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Scott also has an amazing book that I have read twice called “UnMarketing: Stop Marketing. Start Engaging” where it goes into detail about how people are trying to monetize social media so much. Read More

SEO is more than just keyword stuffing your blog. 6 Tips here on SEO, but treat them with a pinch of salt, there is more to SEO than certain experts might tell you or indeed, even worse, sell you. A lighter look at the dark arts. Read More

Wouldn’t it be great if, in addition to the search results, you also got recommendations from friends, acquaintances, and even complete strangers to make your decision easier? Would you be more willing to give Dr. Feline a try if your coworker gave him a thumb’s up? Or, in the world of Google, a +1 Read More

Bloggers can, particularly when starting to blog for the first time, adopt a style to try and generate readership that matches with the popular bloggers. But individuality is what makes a blog stand out. You can't write for everyone so write in a style that suits you - some will like it :) A lesson Read More

A ‘hashtag’ refers to when people put the # symbol before a word in a Tweet. Adding the # turns that word into a hyperlink. For instance, if a person were to Tweet ‘Just submitted my #taxes’ users could click on ‘#taxes’ and be directed to a list of all tweets about taxes. In its simplest form, t Read More

Social media is a fast moving target, especially if you are busy working all day. Well, if you weren’t able to stay abreast of the latest social media and online marketing news – here is a running list of the stuff that matters. Don’t worry, this list is 100% Lady Gaga filtered.
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