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Brands are shouting about how many Facebook fans they have and the number of “likes” does help you spread your message. But let’s recognize it takes literally one click of one finger to “like” a brand. On the commitment scale, that’s a far cry from getting a tattoo. Is it time for some perspective Read More

There's no denying the rise of YouTube. The site experiences in excess of two billion views a day, 24 hours of content is uploaded every minute and the average person uses it for 15 minutes of their day. And all this just five years after its conception. Read More

In recent studies I have conducted, major companies and organizations are still behind when it comes to using social media and the web to create brand awareness, brand recognition and brand loyalty. (Of course, not everyone is behind.) Based on case studies and research I’ve come to a conclusion on Read More

1. Upload presentations on your area of expertise to SlideShare (best if you’re in a service business or if you’re a consultant). Do this regularly. It generates buzz and increases visibility.

2. Supercharge your blog by writing one new post a day for 45 days in a row. It’s what Chris Brogan has Read More

Business people are worried they will ruin their reputation or inflict brand damage simply by being out and about on the ‘net. While harassment does happen from time to time, it’s not really a problem if you have a plan on how to handle the social media rabblerousers. Read More

In recent weeks and months, Facebook has introduced and improved a number of on-site tools that sage brands and businesses can use to better market themselves. New as these conveniences may be, they’re still rich with opportunity. What follows is a look at how these tools, mixed with a little ingen Read More

Running a blog on your website is a fantastic way to keep your business current, relevant and top of mind with your customers.

Blogging is also great for SEO, converting readers to customers and expanding your business reach when integrated with your other social media outposts. Read More

Today I am posting a few videos I found on how State Farm Insurance does Social Media. From YouTube, Twitter and Facebook to Blogs, apps and negative comments. Enjoy and let me know what you think in the comments below. Read More

Last week I looked hard at the purpose for having business cards (What a Business Card Can and Can’t Do for Your Business), this week I’ll take on that other staple of most networking meetings – the elevator pitch. Networking and referral marketing can change your business; but not the way it is p Read More