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If e-mail and social media are so far apart, how can we bring them together within our overall marketing philosophy and make each other complementary to our overall goal? Read More

With a good strategy behind it social media marketing is extremely effective at targeting consumers and engaging them in a conversation not just about but with the brand. When used in combination with search engine optimisation (SEO) it can yield even better results. Social media marketing is being used by those in the SEO industry, because social Read More

With all of the social media options available to us, it's very easy to get swept up in the excitement and abandon traditional online marketing tactics. Suddenly the "enhancement" to your web presence becomes your entire web presence. Is there really anything wrong with this? Is it okay to use social media sites in place of a standard website? Read More

Research that shows the characteristics of ReTweets and how you can make your content spread further. Read More

Here's a list of just 6 mistakes to avoid while trying track social media's impact on your business. The perspective is not that of social media agency. It's the perspective of a small business CEO who wants the power of social media to accelerate the spread of their brand message. Read More

With companies like Ernst & Young leading the charge on with over 30,000 fans on Facebook, more and more HR managers and recruiters are seeing the potential for social media to help them engage and connect with the right people, at a low cost. What many do not realise is that social media platforms can be used to help further reduce recruitment co Read More

Social media is changing the way that much of the world communicates. More and more business stakeholders are turning to the web for their information than ever before. The move to embrace social media for business communications has begun. Read More

A recent study by Mzinga and Babson Executive Education revealed that 86% of the respondents from a variety of industries have adopted social media for work purposes. 57% of them use it for marketing purposes while almost 30% use it for customer service. It is always said that measuring social media ROI is essential for insights and accountabili Read More

With 300 million active users, it is definitely an advertising channel worth considering; but advertisers need more confidence. Nielsen, a leading market research company will bring Facebook another step closer to perfecting its advertising platform. Read More