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I'm now preparing a speech for an important French political "university" and I read a lot about sentiment analysis that some companies are proud to automatically track. The thing is that I don't believe at all that it's yet relevant, or that it'll be one day. Read More

Social media is fast becoming a standard element in the marketing mix of major consumer brands. And with good reason: never before has such a creative landscape existed for people and the brands they love to interact, share stories and build relationships — in all directions. Read More

As Simon mentioned in welcoming me aboard, I have been writing an employment law blog for nearly 7 years now, which is hard for me to believe. At that time, there were only a few active legal blogs in Canada and over these past 7 years I have watched this space develop into a vibrant hub of information sharing, discussion and debate. So for my firs Read More

Obama girl's Final Destination video hit 1.3 million views in just 5 days. That would have been impressive if Shane Dawson's Final Destination five video series didn't hit 5 million views within a week! Read More

Many business owners are starting to realise that the online forums and communities created to help people stay in touch with family and friends are also highly effective as a means of online marketing. Take a look at these tips for utilising this new form of promotion. Read More

It's not often you find a business willing to admit to mistakes and candidly share what they learned from them. Cory Huff, of Netbiz, shares what Netbiz learned when it comes to online reputation management and listening to the online conversation. Read More

Google's YouTube monetization plan has took a great leap yesterday as it is currently in discussions with Hollywood studios to start an online movie rental service. Read More

Today, we received news that a woman from Missouri got conned to wire about $4,000 to a “friend” in England. This woman received a help request message from her “friend” saying that she and husband got detained in London and needed the money to be released. Read More

Few customers know what that means. But as a promotional effort, the strategy has worked -- primarily because the strategy itself is interesting, which makes for a good local news story, which generates publicity and traffic. Read More