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With social media growing at a rapid rate, many tools have come out to help brands monitor the conversations. Enter the Sentiment Analysis. Do you use it? Do you trust it? Read More

One of the best uses of social media for business is being able to monitor your brand. But what if you want to proactively get feedback about your business, new product ideas, marketing campaigns, or other issues relating to your company? Read More

Best Buy asked their Facebook Fans a seemingly innocent question, that erupted. This is a short post with a few important lessons for businesses using social media. Read More

If e-mail and social media are so far apart, how can we bring them together within our overall marketing philosophy and make each other complementary to our overall goal? Read More

With a good strategy behind it social media marketing is extremely effective at targeting consumers and engaging them in a conversation not just about but with the brand. When used in combination with search engine optimisation (SEO) it can yield even better results. Social media marketing is being used by those in the SEO industry, because social Read More

With all of the social media options available to us, it's very easy to get swept up in the excitement and abandon traditional online marketing tactics. Suddenly the "enhancement" to your web presence becomes your entire web presence. Is there really anything wrong with this? Is it okay to use social media sites in place of a standard website? Read More

Research that shows the characteristics of ReTweets and how you can make your content spread further. Read More

Here's a list of just 6 mistakes to avoid while trying track social media's impact on your business. The perspective is not that of social media agency. It's the perspective of a small business CEO who wants the power of social media to accelerate the spread of their brand message. Read More

With companies like Ernst & Young leading the charge on with over 30,000 fans on Facebook, more and more HR managers and recruiters are seeing the potential for social media to help them engage and connect with the right people, at a low cost. What many do not realise is that social media platforms can be used to help further reduce recruitment co Read More