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Facebook plays a vital role in the success of most businesses. It serves as a way to connect with customers, share information about business activities and reach out to potential clients. But changes to Facebook’s algorithm have made organic reach harder, as Mark Zuckerberg’s social media unicorn Read More
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Gaining Social Media Mastery is a complex process. It requires a set of frameworks that will guide your Hotel in the right direction. Discover a Social Media Framework that leads towards Social Media Mastery.

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Social media trends are constantly changing. And there’s even more change in store for users in 2018. If you want to get ahead of the curve in the new year, check out these predictions from Chris Zilles of Social Media HQ. Read More
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When LinkedIn first introduced Company Pages it seemed like a great idea! Assuming it would be something like the Business Page on Facebook, many of us were excited to have a way to separate our business presence from our personal profile. We could now send out links and articles from the voice of Read More
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Despite being not quite as big as Facebook, LinkedIn is often a better choice for businesses.

It provides you with an opportunity to connect with professionals and engage with them on a personal level. Read More
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Facebook is responsible for distracting us on a daily basis and it's all too easy become obsessed with that little red notification button.

Interestingly, the brains behind Klout believe they have come up with the ideal time to share a Facebook post.

If you post at the weekend, chances are pe Read More
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Regular activity on every social media channel that you use is extremely important. However, since Facebook is still the most popular social media platform today, you have to be extra attentive. Therefore, you may want to consider some research when it comes to your target audience as well as the b Read More
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Imagine placing a Snapcode on the door or window of your store. A customer scans it, and an augmented reality (AR) image pops up on their smartphone. Lens Studio is a new desktop app from Snapchat which lets you create Lenses to bring in the real world. Read More
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Do you manage Facebook ad campaigns?

Wondering how to automate tasks such as raising or lowering bids or pausing underperforming ads?

In this article, you’ll discover how to set up automated rules for your Facebook advertising campaigns. Read More
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If you are new to Pinterest or aim to accelerate your engagement and results on the platform, group boards are an effective part of your growth strategy. Collaborating via group boards will spread your account’s influence to new audiences and help you increase organic traffic to your website. Read More
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