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Did you know that Facebook’s algorithm uses over 100,000 different signals to determine which posts are shown? As the total volume of posts and interactions is enormous, Facebook limits the content displayed in a person’s newsfeed, prioritising the ones with high engagement (number of shares, likes Read More
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Social media marketing is great for connecting with customers and reaching new audiences, and no platform is more widely used than Facebook. Roughly 68 percent of American adults have Facebook accounts, according to a Pew Research Center survey from 2016. By comparison, the second-most popular soci Read More
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There is somewhere around 58 million tweets posted every single day, which breaks down to about 9,100 per second. While this is good news for those who use Twitter, because it means that they’re getting up-to-date engagement, it’s not so… Read More
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When Twitter forms a key part of your social media strategy, you’re going to want to get the most out of it. To do that, you need to be on the ball. But the nature of Twitter itself can make that a challenge. Wanting to monitor your Twitter followers is one thing, actually keeping track of them i Read More
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Facebook is becoming an increasingly frustrating problem for marketers.

On the one hand, it’s the king, queen, and ace of social media platforms. The ad network is extremely effective and Facebook’s users practically live on the platform.

But on the other hand, Facebook is becoming increasing Read More
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Over 41 million photos are shared per day. There are over 8,000 likes pressed per second and over 1,100 comments shared per second. So, now that you know the data…

I thoroughly enjoy studying online behavior and reading a lot of blogs about various techniques to get more followers on Instagram. Read More
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Do you split test your Facebook ads?

Looking for a more effective way to test Facebook ad variations?

The Facebook Dynamic Creative ad feature automatically tests multiple variations of a single ad.

In this article, you’ll discover how to use Facebook’s Dynamic Creative feature to reveal t Read More
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We know that hashtags can add personality, humor, or sarcasm to an Instagram post. But did you know hashtags have the power to do even more?

The growth of your Instagram followers depends on captivating images, engaging with others, and a solid marketing foresight.

What else is important?

Read More
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Instagram is Facebook’s trump card when competing with Snapchat’s dominance.Instagram keeps adding new bells and whistles to their service. And while this constant influx of new features can be confusing, they also provide great opportunities for marketers.
Read More
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Is Pinterest on your list of things to do this year?

Well, the first thing you should know about Pinterest is that it isn’t a social media site.

It’s a search engine.

There are over 2 billion monthly searches on Pinterest.

But, why should you care? Surely only DIY, food, and mom blogger Read More
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