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Social media storytelling is a powerful way to keep your followers engaged and your brand alive. With some pre-planning, you can use it to get across your business message to your prospects and clients. Stories are so important to humans, that you as a business person won’t regret investing time in Read More

Humor ranked as one of the highest-engagement content types when video genres were researched by BuzzSumo recently. And Edison Research found in its own independent research that audiences between 12 and 24 prefer Instagram (73 percent), Snapchat (79 percent) and Musical.ly (11 percent) — all platf Read More

The only thing that is constant is change, right? Instagram is no different! With over 800 million active users, the platform has had to make changes to manage all of the new growth and activity.

If you’ve been on Instagram for a couple of years, you’ve noticed it is way different than it was, Read More

2017 was unquestionably a big year for Instagram marketing. As the social network grew and underwent changes, marketers learned to adapt and optimize their strategies. 2018 will likely be no different in that regard.

Every year brings unique challenges, as technological and social media advances Read More

There are a lot of factors to consider before applying a blogging formula to your own efforts. I won’t bore you with the details, but I will say, it’s complicated. Read More

The year 2018 is hot on our heels.

Self-driving cars have left the need for people at the curb. A Supersonic Hyperloop train is slated to carry people at speeds up to 760 mph in California. The James Webb Space Telescope is blasting into the ever-expanding galaxy to identify alien life.

And y Read More

As marketers, we all know the algorithm issues (which I’ll explain briefly) but there are ways around it, to get the most return out of what little time a small business or entrepreneur might have to invest in their Facebook Page.

So first, let’s take about the mathematics of Facebook.

Read More

Pinterest has evolved during the past few years from a trending social network to a powerful visual search engine, and as with any other search engine, you can optimise your presence to be discovered by other users.

With more than 100 million users who keep searching and pinning new content depe Read More

The biggest social media trends of 2017 included video, influencer marketing, and bots.

Now it’s time to get ready for 2018, and clearly, those trends aren’t going away soon.

The next year you can be sure video and influencer marketing will continue to be top social media trends. Ephemeral ma Read More