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Today, I read an excellent article by Renee Pawlish. In Indie Authors – To Promote Or Not To Promote, she talks about how challenging promotion can be for authors. The two resources that she quotes (a post by Kristine Kathryn Rusch and a survey by Taleist) seem to show that word-of-mouth and review Read More

Cendrine Marrouat: Have you noticed any differences in the way people use Paper.li, depending on their locations? What about Canadians? Read More

Many so-called social media marketing firm promise to build your audience by thousands of followers for pennies apiece. Read More

Social media plugins can be effective marketing tools to demonstrate approval. Use the Facebook Social plugin to add “social proof” to your website. Read More

If you’re considering blogging for business, use these 6 simple questions as a template to plan your blogging strategy. Read More

By Caron Beesley.If you have a business blog, then you are probably aware of the challenges of coming up with topic ideas, finding time to write, and – let’s face it – keeping that blog alive. One way to do this is to invite guest bloggers. If you haven’t already done so, you’re missing out on a va Read More

Twitter founders Evan Williams and Biz Stone have launched two new websites – Medium and Branch – in what they hope will prompt an "evolutionary leap" in online sharing., revealing that its a publishing platform that collects submitted text and images Read More

Small businesses need to have social media marketing strategy, however they need to be judicious in its use and watch out for the traps described here. Read More

There is no denying that social media is a very important component of our businesses. But is Facebook bad for business? Here’s what happened that has me thinking about that: This past weekend I was working on our business Facebook Page when everything disappeared. What followed was a huge lesson. Read More