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All the experts these days are talking about the increasing need for customer focus and maximizing sales. Typically entrepreneurs and even professional sales people think this means more emphasis on the customer selling process, when in fact it means spending more time understanding the customer bu Read More
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Taking off from my last post, here is a feature on a social enterprise with a difference. Culture Aangan, a venture launched with the objective of creating tourism infrastructure in Sindhudurg, India. Read More
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The name “investment bank” somehow always sounded like a place where I could somehow deposit my investments, and maybe even earn a little interest. Then I learned that these banks really negotiate investments and collect fees on the transactions, sort of like commercial banks do with loans to busin Read More
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Our text-based communication often carries emotional undertones that can often undermine our true intentions. Nowhere is this more apparent than in e-mail. Read More
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Entrepreneurs are a notoriously stubborn (some say confident) group of people, so I see many of them making the same mistakes that predecessors have made. Thus I’m convinced that it’s useful for all of you to step back from time to time, and listen to some sage advice from people who have been ther Read More
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In short, it’s going to take more than you think; a lot more thank you think. It is often said that people working for small companies — especially the owners — are required to wear a lot of different hats. And the metaphor is almost always spot on. Read More
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Many people, especially those who have spent years struggling up the corporate ladder, dream of jumping ship and becoming an entrepreneur. But every job move is fraught with risk, and the move from employee to entrepreneur is on the high end of the risk curve. This is a big jump, especially in a do Read More
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Laura Petrolino is the Founder and Managing Director of Flying Pig Communications, a communications and business consulting firm which focuses on the needs of startups, small business and non-profits. She also serves as Chief Communications Officer at Ignite Venture Partners, which brings together Read More
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On January 11 I launched SolopreneurLifeAds.com, a marketplace where solopreneurs stand as equals in business transactions—whether we are buyers or sellers. I want to share some of the thinking that was behind its formation, so you can learn from what I might have done right and done wrong! Read More
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Startups and entrepreneurs are drowning in the information overload, where the volume of data created is like a new Library of Congress every 15 minutes. That creates a huge gap between data and meaning, and makes quick decisions and action ever more difficult. We all need to take a little more tim Read More
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