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If you’ve already thought about the reasons you shouldn’t start a business, and haven’t been deterred, you’re probably mentally ready to take the plunge. But here are a few things to consider before going full-time as a small business owner. Read More

Getting written about online or in print is a great way to garner some free publicity. But connecting with journalists is a tricky game; you and everyone else wants their attention, so it’s important to get it long before you’ve got a story to pitch. Read More

Getting customers when you're starting out can be difficult. Follow theses steps to earn the trust of customers for your small business startup. Read More

Did you know that a a typical non-profit will lose 50% of its donors between the first and second donation, and up to 30% per year thereafter. This staggering rate of attrition has forced many non-profits into a never-ending cycle of trying to acquire new donors. It’s time to switch gears and start Read More

Since the launch of Google+ last year, Google’s answer to Facebook has gotten its share of buzz. According to Google+ for Dummies author Jesse Stay, Google+ is positioned well to do everything it has promised to do, and more – to become a true social media powerhouse. Check out the reasons why in M Read More

When it comes to marketing, most of us think "ad copy" or "sales pitch" or "running ads", etc... However, one facet of marketing that is equally as important is your product packaging.

Not only can packaging grab a shopper's attention and persuade him or her to buy it - it can also increase the Read More

If you don't have a clue about trademark research, this post is for you! An overview of what is involved in trademarking, and different options for your small business to get the research done. Read More

Just 10 days ago, Google announced a major new initiative to incorporate social media into our search results. The combination of social media and search has a sticky past – and from the looks of it, it’s only getting more gooey. From Google: “Search is still limited to a universe of webpages creat Read More

In the age of micro-blogging social media sites like Twitter and Facebook, is blogging still an effective way for hotels to reach out to guests? Absolutely. Although tweets and posts are a great way to instantly connect, blogging is an essential tool for story-telling. Read More