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Knowing when the relationship with a lead has begun, triggers the point at which it's smart and effective to make a human connection with that prospect. Read More

If you're looking to increase your blog traffic, this e-book is for you. I've laid out all the steps I use to create interviews, focusing on the ways this technique can help increase your blog traffic. Read More

You post a Youtube Video, and within 24 hours it goes viral, reaching over a million views over the weekend. Pretty good results, right? Well, maybe. Not so much for Alexandra Wallace Read More

One of St. Patrick’s legendary feats is that he chased the snakes off the island. Although all evidence suggests that post-glacial Ireland never had snakes, the symbolic nature of this historic account can be equally applied to your small business. Read More

Are you one of the growing number of small business owners who needs access to online applications through your mobile device? RUN is a new payroll program put out by ADP for accounting professionals who want a better way to process payroll for their clients... Read More

Part 3/3. Renowned marketing expert Seth Godin spoke to the Digital Publishing Group, sponsored by DailyLit, on September 28 about the future of the publishing industry. He described some of the challenges facing book publishers and outlined his vision of what a successful future might look like.Se Read More

Startups provide business leadership with new products, services, and new revenue models, but leadership startups can only be built by entrepreneurs who are leaders themselves, and incent leadership in the people around them. Leadership which incents other people to be leaders is called “contagious Read More

What's happening in Irish marketing this Paddy's day? The simple answer is that spends are continuing to migrate from traditional marketing to online channels where you get more bang for your buck. Lets have a look at some of the data on how Irish marketers are using the web. Read More

The role of the sales professional is changing profoundly, driven by tremendous shifts in the way customers buy. The traditional roles of the sales person are fast changing. Even the role of the sales person as a consultative, solutions oriented, trusted advisor is no longer sufficient to meet the Read More