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Social Media is the best tool the internet offers that has no cost to you. It can be a monster force in online marketing strategies. If you are not making use of it, you should start. Read More

Find out how some of your personal qualities like pride and temper affect the success of your business. Read More

Creating the perfect Social Media Elixir for your small business is difficult if you don't know where to start. Here is the recipe for success with social media. Read More

The question is whether claim over a particular color will somehow increase the likelihood of your mark’s acceptance onto a USPTO register or limit the possibilities of use. To answer this question for yourself, it is important to understand the context of the color option on a trademark applicatio Read More

A new career is often replacing the choice of retirement for many baby boomers, who have plenty of experience and resources to make entrepreneurship very successful. Read More

You don't have to be Don Draper to know that some things don't need to be updated -- they're classic and timeless. Read More

This article has 5 suggestions on speech issues to avoid. Tips such as using weak language and cussing (though that one is self-explanatory, as the author notes) Read More

Many regular readers may be a little surprised about this post.  I've been very vocal about sales being consultative, customer focused, and creating value for Read More

There is a huge opportunity with YouTube marketing. YouTube recently replaced Yahoo! as the number 2 search engine. YouTube is really a video search engine. It is not just and entertainment site. Most marketers are not fully tapping into the great resource of free traffic.

Here is how you use the Read More