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Are you a Maria Middle America? How about an Empty Nester Helen or Charlie? Maybe you’re even a Carrie — Young Urban Woman. If you shop at their store, Best Buy has a nickname for you. Read More

No customers means no sales, yet new businesses often suffer from a lack of that key ingredient. Every company needs to generate actionable sales leads, and there is no denying that can be a difficult task at times. By following a few basic tactics, however, you can increase your lead generation wi Read More

Big corporations always profile their customers before unveiling new products, so that the product itself is tailored to the different market segments, and so the advertising for that product can be customized for those specific customers. Yet so many small businesses skip this crucial step. Read More

This week I had the chance to interview Mr. Kevin C Maki, author of the book “Tipping the Odds for the Entrepreneur: Big Ideas on Success for the Small Business Owner” (www.TippingTheOdds.com). I will make a review of the book soon, but in the meanwhile, during the interview I was impressed to fin Read More

With time homes that are exposed to this type of weather begin to show serious signs of wear and tear. If address immediately these signs of wear usually fixable and cause minimal damage. However, if not addressed these small concerns can turn into nightmare losses. Read More

Interview with Donna Fenn, Author of Upstarts, on Gen Y entrepreneurs, including findings from over 150 interviews. Read More

The launch of the new Samsung Galaxy Tab has heralded the official creation of a new market, or the evolution into a real market of one that never really took off. Tablet computers have been around for a while, but they are basically a laptop with a dual interface and certainly don't provide the po Read More

What makes people do what they do? In order to get the best from yourself and others, you need a good answer to this question.
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I would like to offer you, NOT the Ten Commandments, but rather, ten suggestions to get the best from your team and gain the grace and favour of your paymasters (the customers).
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