When buying a franchise, you'll be expected to sign a franchise agreement. Don't assume that everything in the contract is set in stone. Often there is room for negotiation. Follow these steps to be sure you are comfortable with all the provisions before you sign the franchise agreement Read More
I was recently quoted in a magazine article on Entrepreneur about Google Analytics.  It comes off as though I don’t like it and “Can’t live with it" Read More
Okay, just found this new video over at youtube…and if you do any yellow pages advertising then you need to click that link and go for a look/see, eh! You really do, honest…to see this attempt to salvage ad dollars, eh Read More
Many corporations and organizations still don’t really get social media, perhaps because they are operating in a former mode that denies social media realities. Many organizations, on the other hand, are using new media to connect in a with the public in a positive manner. Mostly, however, this doesn’t go beyond having a profile on Twitter and a Facebook fan page, perhaps a blog in rare cases–perhaps tweeting now and then about your organizational events, or when your CEO or founder is in the news. This is, in the end, not where the promise of social media engagement lies, but its inevitable white noise Read More
When you're applying for a job, you work hard to make sure your resume will command the attention of the first person who reads it. But it's increasingly likely that the first reader of your resume won't be a person at all Read More
It has happened to all of us- we sign into Twitter and notice we have lost some followers. You may wonder to yourself why or you may not be bothered by it at all.

For those of you who are bothered by losing followers, I compiled a list of a few Twitter don’ts to help you keep your followers and hopefully attract more. First thing on this list: Don’t constantly push your product/service/brand Read More
The 2010 Top Small Company Workplaces, announced in the June issue of Inc., have better employee tenure and turnover than other applicants for this award. Read how this impacts the bottom line Read More
In 2005, ChangeThis published a manifesto by Hugh MacLeod, a generally not-too-well-known creative guy. The Hughtrain Manifesto (props to the Cluetrain Manifesto, in case you had not already guessed) is alternately insightful, irreverent, hilarious, vulgar, and challenging. It may represent one of the most efficient treatises on advertising, branding, blogging, social media, and marketing ever organized in about a dozen pages.
Take five minutes and go read it. If you don't agree that it compels you to laugh out loud (and then get deeply introspective), leave me a note at http://ideationz.wordpress.com.
In fact, let me know what you think anyway.
Cheers,
Ric Read More
Learning proper financial management techniques is often just as important as obtaining the money in the first place. To help you manage your money, Business.gov has highlighted several government sources intended to help business owners practice effective financial management. Read More
This is part one in a blog post series I am creating to highlight my top picks for online vendors who enable you to host and build websites for business and more.

This video covers general websites - future videos will cover blog and ecommerce vendors so stay tuned Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!