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Word of mouth plays an important role in growing a professional service firm. We spend a lot of time and effort trying to influence customers and referral partners to talk about our services to others. When marketing our firms with.. Read More

Want to quit your day job but no idea what for? Feeling the entrepreneurial spirit but no idea what to do with it? Overwhelmed by the prospect of starting a business from scratch? Here are six tips for finding a business idea and turning it into an entrepreneurial reality Read More

Is doing marketing like a trip to Hell's Kitchen? Then you aren't doing it right. If the opportunity is lost before your message reaches the customer - you're making it too difficult. You can simplify the process and build results. Bon appetit Read More

We often come to our clients carrying a bias towards our existing solutions that prevent us from getting a full and complete view of the outcome they need. A better way to diagnose your dream client’s organization is to remove the filters your solutions create and view their needed outcomes from their side of the table, using their outcomes as the filter through which to view our solutions Read More

Webinars are a great way to promote your product or service. Here are 17 tips that can help you when you are putting on a webinar Read More

Seattle’s Best Coffee recently revealed a redesigned logo that has received a very cold reception. A poll from The Seattle Times revealed that nearly 74 percent of over 2,000 respondents thought Seattle’s Best Coffee should “try again.” Most of the complaints over the design were that it felt to simplistic. In response, the company stated that it was never the intention of the new design to be highly overstated. According to a company spokesperson, the “logo has to live in all kinds of environments” and hopefully will become the universal sign for good coffee one day Read More

Many of you use or have heard about mobile check-in applications such as Foursuqare or Gowalla. Besides the fun activities, how would you make this service work to your advantage Read More

Communicating clearly and confidently is an important skill that all managers and leaders must have in order to be successful.

Poor communication costs businesses time, money and effort.

Chris Farmer of Corporate Coach Group hopes this "Communication skills blog" is useful.... Read More

Product testing is an integral piece of ensuring quality in business delivery. Testing is often seen as the domain of IT but it applies to any business serious about delivering great work to their clients Read More