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Facebook has proved to be a very important tool for the 1.5 million local businesses that are on it but what happens if it turns against you? Last week, Nestle got into a sticky situation on their Facebook page.
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A good password has to balance security with our ability to remember it, because minimizing the number of places that a password is written down or otherwise recorded is a good idea. It’s a tough line — the most memorable passwords are the easiest to crack, while the most secure are a jumble of characters that are impossible to recall. But there are some steps you can take to create a reasonably Read More

If you own a small retail clothing boutique, and are looking for new ways to market your business, consider hosting a fashion show at your clothing store. Read More

Businesses with a culture of openness and free-flowing information fare better in challenging economic times, says Quint Studer, author of Straight A Leadership: Alignment, Action, Accountability. That’s because employees feel more connected to the big financial picture and, as a result, work harder and are more efficient. Read More

In today’s highly competitive business environment, understanding your target audience and how your product or service offerings differ from the competition’s is especially important. That’s where customer satisfaction research comes in. You need to ask your customers how your company is performing in their eyes, rather than make an educated guess about what they think of your business. Read More

Defining your company’s brand enables you to present the most important facts about your business in a compelling way, helping you to better connect with your target customers. But that’s certainly easier said than done, says Erin Ferree, founder of elf design. Read More

Is your website built to convert customers? Check out these tips on testing and improving your website's usability. Read More

Last week Matt Cutts gave an interesting interview in which he revealed some things that will help webmasters to better optimize their websites. Here are the most important things that Matt Cutts said in the interview: Read More

We talk about the importance of seasonal holidays and timely angles in the PR Toolkit for Small Business, so each of the following topics are angles that are relevant to April in short term planning. Use these ideas to help generate possible stories for your company you can develop to pitch a reporter during the month of April. Read More