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The “stickiness” factor is very important if you wish to establish a respectable-sized readership. “Stickiness” refers to how long a reader decides to stick on your page and be thoroughly engaged with the contents of your site or blog.

The main theory in support of stickiness is that the longer a visitor stays on your site, the higher the chances of developing a loyal subscriber to your posts, and higher chances of monetizing the blog. After all, visitors who visit your site more often, and for longer periods each time, tend to buy more often than sporadic visitors who exit your website after 30 seconds Read More

Working for yourself is great, but with it comes many new challenges for managing your money. Learn how to make the most of your business finances Read More

Business credit cards work in the same way as personal credit cards in that they allow the cardholder to purchase goods or services on credit. Although many well-known companies started off being financed by the entrepreneur's personal credit card, once a company gets itself established, there are significant advantages to switching to a company/business credit card Read More

The number of followers that a user has on twitter appears not to be an indication of how influential they are. Some might find this strange as one would automatically think that the greater the number of followers that the greater the influence and indeed distance that a tweet would travel due to re-tweets etc. So why doesn’t this hold true Read More

Want to boost your PPC efforts? Check out the latest features (such as "remarketing") from Google AdWords Read More

In sales you further with persuasion than hitting people over the head with facts no matter how accurate they may be. Why sales people continue to argue irrelevant facts rather than practicing the art of persuasion is a mystery, bit it usually comes down to lack of experience, or too much ego Read More

Over a third of the finalists for Winning Workplaces' 2010 Top Small Company Workplaces award offer company-funded health savings accounts (HSAs) for their employees. Read about the five most common ways they contribute to HSAs Read More

The Beatles told us money "Can't Buy Me Love," but can money buy happiness? That's a question of great exploration and academic research lately. And it's of particular interest to entrepreneurs who often spend more than their fair share of time pursuing money Read More

I’m not suggesting drafting your children, if you have them, into doing work for your business. Instead, it’s time to consider the role of family in your branding Read More