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In March 2010, Greenpeace has opened a new battlefield for PR attacks by its “Killer” online campaign against Nestle. Their social media tactics included a microsite, a viral video, an email campaign, social networks and even the use of Google AdWords! They showcased how powerful integrated social media campaigns can be while Nestle behaviour on the other side gives an impression what can go wron Read More

Now, you too can show your commitment to the small business cause. Become part of The Underdog Millionaire small business owner’s movement. Sign up for the daily Tip Sheet today and get an Underdog Millionaire badge for your site. Read More

With more than 400 million global users, Facebook has grown exponentially to supersede the likes of Friendster and MySpace. On top of that, data proves that Facebook has also overtaken email as the preferred sharing channel amongst your group of friends.
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You have a great idea, you put together a plan, now all you need is some money to get started. Every business needs money to get started whether its an e-commerce business in need of buying some inventory... Read More

Entrepreneurs are finding out that writing an ebook offers them some high-return benefits for the amount of work that goes into producing one. Read More

Since the first time someone spoke to another, the chance of people not getting along has been there, and it's still there today. Web communities are much like real-life, physical ones, some times, you need someone to step in and see what the solution to a particular problem is, and if you're on a website, that someone is the Community Manager. Read More

Despite the constant and exponential change occurring around us, the key to success in sales (or any endeavor) isn’t found in the shiny new ideas. Success is built on effectiveness, and effectiveness is built on improving the fundamentals and through devoting yourself to personal and professional growth. Read More

For the first time since Bloomberg BusinessWeek began its annual Most Innovative Companies ranking in 2005, the majority of corporations in the Top 25 are based outside the U.S. The reason: the new global leaders coming out of Asia. Read More

I warned Canadian SME business this was coming and now it has happened: NRC R&D Support Funding Program IRAP has run out of money! To find out why and why that's not right, read... Read More