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Twitter, inane babble or a useful mechanism for marketing your business. Some lessons and observations from a twitter user. Read More

Want to build a web page that gets paying customers? These web page optimization tips can help you to avoid making costly mistakes when creating web pages. Read More

Finding out about your personality is an important part in the career decision making process early on in your apprenticeship. Read More

Not everyone is cut out to be an entrepreneur and for those that are not, trying to be an entrepreneur can be the worst experience of your life and almost always ends in failure. So how do you know if you are cut out for this? Are you prepared to make the necessary sacrifices? Do you have the knowledge to get across the finish line? Read More

Cat’s out of the bag, time for rumours to cease, Steve Jobs introduced the highly anticipated iPhone 4.0 OS at Apple’s event today. There are more than a 100 new features for the next iteration of the next generation of the iPhone system but the media event focused on the seven features that are of particular importance.
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Aside from social media, advertising, business cards and speaking engagements, interviews for self-promotion are also very effective. Read More

The persona of an entrepreneur is often preempted with ideas of controlling one's own destiny and living a lifestyle free of things we dislike. Read More

Earlier in the day I went through the current statistics and demographics for China through 3 different infographics. This is a build-up to this article for marketers who wish to expand into the Chinese economy. A recent Nielsen report states that, marketers must evaluate their portfolios carefully prior to expanding in China.
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There are only two ways to start a new business, the wrong way, and the right way. Entrepreneurs want to try and solve all the worlds problems at the same time. Here are a few simple tips on how to start a business from scratch. Read More