This blog is a guide to help entrepreneurs and small businesses produce better videos with some basic knowledge about choosing a location, setting up a shot, recording audio, and generally planning ahead before turning on the camera. Read More
Some 1.5 billion people worldwide now carry a mobile phone — more than the number who have landlines. No wonder integrated marketing professionals are so eager to call, text, and reach out to customers on the move. Read More
There’s a lot of buzz among marketers about the importance of search engine optimization copywriting. And no doubt, getting your Web site ranked highly in the major search engines is important. But your effort will be wasted if you don’t deliver a clear message that drives recipients to take action. Read More
This is the second post in a two part series on leadership traits needed for startups and small business. The more traits that an owner or team member has then the higher the chance of success in the company. Read More
Incorporating business professionals outside your company to act as a “sounding board” can be advantageous to your company’s success. Selecting external advisers wisely is important because they will provide unbiased opinions about a situation from a variety of perspectives.
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Star of Day One of 2010 Masters: Freddie Couples and his ECCO golf shoes. Tiger and Nike respond with their video ad. Read More
What did Steve Jobs do to be named “CEO of the Decade?” You can steal what he does best - create teams employees fight to join, lead through passion and energy and communicate in the simplest terms. Here’s how you can become the next big leader. Wouldn’t you like to be the “CEO of the Next Decade?” Read More
If there are people already visiting your establishment who use a smart phone, then all you have to do is notify them that you are offering specials via foursquare. As stated on their website, “foursquare aims to encourage people to explore their neighborhoods and then reward people for doing so. We do this by combining our friend-finder and social city guide elements with game mechanics – our Read More
LinkedIn is a powerful business tool. Here is one way to use LinkedIn to find targeted prospects. Included are steps with pictures to show you how to use LinkedIn to find prospects. Read More
Wednesday I wrote a post called Money Talks; Bullshit Walks. In it I suggested that the measures that matter to small businesses most are financial, specifically cash flows and operating profit. I got a couple of comments from those that did not appreciate my use of "vile language." Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!