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Is the prime objective of your business the achievement of a specific minimum level of profit each year? If not, and you are a pre-Baby Boomer business owner and you want to avoid future unpleasant financial surprises, especially when the time comes to retire from your business, then this article is written specifically for you. Business owning Baby Boomers without superannuation might also benef Read More
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To be honest, it’s not easy to make money on Twitter; given that it’s an information water-cooler of the world rather than a platform where content is produced. But that didn’t stop Dell from making $3 million off Twitter. So Twitter just isn’t about buzz. Read More
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Can we really separate our personal life from our personal brand? When every person is a channel and broadcasting something to the world is as easy as sending a tweet, everything we say or do is pretty much out in the open. Read More
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Direct mail can be a very cost-effective way for small businesses to reach new customers and to build stronger relationships with existing clients. It can be used to drum up new business and strengthen existing relationships. SmallBusiness.co.uk and Royal Mail have this list of points to consider when thinking about direct mail. Read More
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One of the most effective copy cosmetic techniques to grab your readers attention, online or offline, is by using simulated handwritten notes and doodles. In this day and age of computer-generated everything, the power of handwriting stands out. Read More
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One of the biggest challenges for small businesses who want to market using social media is capacity. crowdSPRING is a small business – there are only 10 people on our team – so we understand this challenge well. Read More
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Risk Management for Texas Businesses. This is a concise article describing employee rights, written to assist Texas employers. Contains link for valuable information from the Texas Workforce Commission. Read More
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In addition to the traditional marketing mix, social media adds a new dimension for marketing strategy which is much different than the 4P's Read More
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It seems that people are spending less money on Valentine’s Day this year and spending more on the web. We know that Valentine’s Day has become a pretty commercial event and that many consider it as commercially driven excuse to sell more products is not a secret. But social media is managing to attract a lot of attention if it comes to Valentine’s Day this year. Read More
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Centered around “Creativity as a strategy for success”. This third wave of the report, sponsored by Network Solutions® and the Center for Excellence in Service at the University of Maryland’s Smith School of Business also reported that social media adoption by small businesses has doubled from 12 percent to 24 percent in the last year. Read More
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