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The cost of employees can be one of the biggest numbers in a small business budget. Consequently, decisions about what to pay employees can cause a small business owner much consternation. The objective is to pay them enough to keep them but not so much that the business can’t make a profit. In this article, I will not attempt to address employee rights or the very thorny issue of whether or not Read More

Getting a great write up in a publication your prospects and customers read is still one of the most powerful marketing opportunities going. From a trust standpoint few things beat the mention of your firm by what is seen as an unbiased 3rd party. In fact, and I can hear the PR folks cheering now, a well placed article just might be worth 5-10 times more than an ad in the same publication. Read More

Over the past several years, our online wedding linens store website has undergone 3 major revisions. Here are a few things that I've learned. Read More

Writing a great press release quote doesn’t have to be painful, though. In fact, I think it’s one of the most important elements of the press release. It’s also a big reason why we spend time going over the important elements of a press release in the all-important PR Toolkit for small business. Read More

A post I wrote Friday about struggling with increasing my network got an incredible response! I received a ton of great comments on this blog and in the LinkedIn discussions where I posted a link . One comment in particular was so compelling that I asked the author if I could re-post it here for everyone to read... Read More

A great tip on handing out a PowerPoint presentation - how to get your point across even better. How to add relevant information without wasting valuable slide real estate. Read More

During the last month 87% the quarter of a million keywords used to find RevaHealth.com were unique. The good thing about this is that it means our long tail SEO is working well. The bad news is that it makes it harder to get an overall picture Read More

One of the biggest sources of confusion small business owners face when deciding on a marketing strategy is navigating through all the outreach opportunities available and choosing the one that is right for them and their particular business. Especially now with the onslaught of social media and the bonanza of opportunities which it brings Read More

Honesty and integrity are defining characteristics of successful salespeople. The fact that they are table stakes doesn’t mean that aren’t part of the client’s evaluation and selection process. Read More