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It is critical that small business owners and managers know the difference between brand and branding. Each are important but different. This article makes the differences quite clear. Read More

I'm a bit late posting this but would love to get a discussion going on this topic in the bizSugar community. Gov. Ed Rendell of Pennsylvania and Gov. Arnold Schwarzenegger of California were interviewed by ABC recently and among comments about the health care debate and a jobs bill invariably started talking about how to repair the economy. It often amazes me that businesses, particularly small Read More

Generational cohorts prove helpful in understanding overall trends, attitudes and behaviors of a group. Managing or marketing to a group becomes more effective by using this knowledge to tailor your message and determine the method of delivery. Read More

Your site is your handshake. It’s the first impression many of your clients will have of your company. If your site looks sloppy, amateurish, or unprofessional, people assume your business is sloppy, amateurish, and unprofessional. For most entrepreneurs, this is not big news. We know the importance of our web presence. What many may not know is how to have a great site without spending a fortune Read More

If you’re a blogger looking to increase traffic, monetize your blog, or improve your content or design, there are quite a few blogger resource blogs that can help. As a start, we’ve put together a list of six essential blogs every blogger should read on a regular basis. Read More

If you’re like many entrepreneurs, you probably don’t watch a lot of TV. With all you have to do and keep track of, who has the time? So when you do watch, it’s great if you can actually learn something that will help you in your business while you’re being entertained. Read More

There is only one way to create sustainable competitive advantage and smart growth: Customer Loyalty. Before you go out and spend a single dime on any more marketing or advertising or sales, ask yourself this simple question, Are my customers/clients loyal? And if not, then why? Believe it or not, a loyal customer is one very important asset you need to survive. Read More

The better the quality of the questions you ask, that faster you'll get the No you seek. This clears the way for getting to Yes later! Read More

Twitter shows that their users now send out more than 50 million non-spam messages daily. If broken down further, that number is around 600 tweets per second. Read More