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We’ve all heard the bleak statistics about startup failures. In fact, according to a recent study by the SBA, a mere 44% of new business startups can expect to still be doing business just four years later. If you’re not strong of heart, these numbers alone could be enough to make you want to throw in the towel before you even begin. Don’t give up just yet though. Read More

Steve Garfield author of RISE's must read books for entrepreneurs Get Seen with tips and tricks for getting started with video. Steve also points out the benefits of casual video for business. Read More

rule of thumbMost small business owners and entrepreneurs find themselves overwhelmed with duties ranging from janitor to Chief Executive Officer. With so many duties to perform, small business owners do not have the time to study reams of financial reports in order to effectively manage their business. What I have learned through the years is that I can manage a lot more efficiently and effectiv Read More

The idea of differentiation and standing out in whatever industry you are in is such an important concept that I take the opportunity to write about it frequently. The key is to find something that makes it very easy for people to see you’re doing something different from everyone else in your industry. It can take some guts to reach out and be different, but that’s the point. Read More

Knowledge sharing is the core of social media and the basis of how we interact with one another in a community. And that act of sharing is often perceived as a form of engagement and spreading valuable information to your fellow peers. Read More

Some of the greatest entrepreneurial ventures start out as a result of people no longer working in their initial field (needing a fresh start), or unemployed professionals with an idea. Today’s featured entrepreneur is, let’s say, totally chill in Southern California and freezing out the competition by capitalizing on small business social media efforts. Read More

Creating an online marketing budget can be tough by itself but when you add in all the possible tools to keep your company efficient it can really consume your time. Here are important questions marketers should ask before investing in social media monitoring tools. Read More

Sometimes, despite your best efforts, your prospect will refuse to say "No" even if it's the right answer. When that happens, you'll have to step in and say it yourself. Read More

Are you taking responsibility for your sales results? Or have you fallen into the habit of blaming other people or circumstances? Read More