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It’s a well known fact that journalists have some sort of a love-hate relationship with media relations and communication professionals, generally speaking. Why they hate people PR practitioners is nothing short of a long list of reasons to be so. The alarming number of sub-par public relations ‘professionals’ who are devoted to delivering bad pitching practices and the annoyingly persistent publ Read More
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Learn number of crucial elements in email marketing that you may wish to consider if you were to start an online marketing business. Read More
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Two of the keys for marketing success is to keep your key customers happy and the way you give customer service. This is obvious, however many of you are missing a simple opportunity and you may not realize it. It all has to do with customer complaints and how you manage the experience with your customers. Read More
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We cannot keep deferring to the apparent authenticity of others to guide our own lives. We have to build our own. Read More
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In order to communicate effectively with our target market, we need to know them. Too often we make marketing decisions based on what's important to us rather than what's important to our customers. Read More
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I’m continually amazed at how many B2B sales folks are not yet making social media a serious part of their sales process. Half of those people are apprehensive about trying something new and the other half believe it will be a big waste of time.

My hope is that following these 10 simple principles will get you over both of these hurdles. Read More
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Greeting card marketing is a practical and effective way to strengthen your relationship with your customers. Sending them cards during special occasions is a great way of showing that you care and that you are not only after their money. Learn how to market your business with greeting cards by following these tips: Read More
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David Garland does a great job of giving you the basics of why online video and why now. Online video is a key marketing tool for small businesses. If you've ever doubted the benefits, reading this may change your mind. Read More
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If you don’t know how to negotiate the right way, you don’t know how to negotiate at all. Are you the person who always gets their way, no matter what? You are a horrible negotiator. Do you offer your best deal right off the bat, only to get cut down even further? You too, are a horrible negotiator. Read More
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In this floundering economy, small business owners are fighting to keep their heads above water. There are solutions to keeping your business operations viable. Read More
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