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Several weeks ago, Chris Brogan wrote about using mind mapping to collect his thoughts and organize information for blog posts, speeches, etc. I did some research and found a product called MindMeister that has allowed me to create a graphical representation of the online marketing universe. Since there are so many communication tools/services/platforms available, I’ve decided to break it down Read More

The lifetime value of a customer is a commonly used marketing metric that is rarely used by health clinics. It calculates the value of the likely revenue from a Read More

Many salespeople live in fear of the "hard sell." They don't want to be the guy that hammers prospects into the sale, that manipulates them to achieve an order, that puts the salesperson's needs over the prospect's. But hard selling still works. It's just a question of if you want to go there or not. Read More

3 Ways to Communicate Better Online,learn three critical ways to communicate better online. If your freelance writer, or SEO writer, utilizes these techniques, your content will be effective.

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I meet with a lot of start-ups that are determined on disrupting industries with Software as a Service (SaaS) solutions.  The business plans I see increasingly depend on a level of connectedness that simply isn't there for the bulk of businesses. Read More

Chris Brogan’s new book, “Social Media 101: Tactics and Tips to Develop Your Business Online,” offers bite-sized chunks that will allow you to make the most of social media, whether you fit into one of the categories above or you have a different set of problems. Each section is short — the book is 337 pages, divided into 87 different sections — but that structure elevates it from a how-to manual Read More

House Financial Services Committee Chairman Barney Frank announced his committee would not take up Interchange legislation this year. However there are steps that small businesses, family-owned restaurants, local retailers and service providers can take to help themselves without waiting on the government. Read More

This is a great TED talk by Richard St. John.  He simplifies the way to success.  He keeps it light, but still very profound. Read More

Secrets to creating amazing side-by-side interviews using Skype. A great tool for entrepreneurs and business owners. Read More