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Small business accounting programs can simplify a difficult task that some business owners dread. Accounting is intimidating to some people, and the jargon used in relation to most accounting functions doesn't ease those fears. However, the right software program can boil down otherwise complex terms and concepts, so that Read More

Our picks for the top 12 small business (SMB) marketing blogs includes Small Business Mavericks, The Marketing Spot, and Small Business Search Marketing. If you own a small business, you confront a unique set of Internet marketing challenges. You may not have a large marketing budget, a substantial marketing staff, or expansive knowledge of the industry’s best practices. Luckily, there are blogs Read More

At any size, public relations is essential for a company's success. As a small company, PR can seem daunting and a luxury for larger companies who can afford it, are already experiencing some WOM (word-of-mouth) or buzz, and who are already making profits. While it may be easier to perform PR tasks with larger budgets to play with, public relations is something small businesses should definitely Read More

Even the simple task of choosing an off-the-shelf small business accounting package can backfire if you don't analyze the requirements correctly beforehand. Read More

Tennessee Lt. Gov. Ron Ramsey, who is running for governor, emphasizes in a direct mail piece sent to Kingsport homes that he is “Listening. Working. Fighting for Us.” The mail piece does not say whether it is paid for by his gubernatorial campaign or by the state, but it is a “franked piece,” according to Lance Frizzell, Ramsey’s deputy chief of staff. Read More

Your white paper introduction is one of the most important sections of your white paper. It is the "make or break" point in your paper that determines whether your reader will read the rest of the document.

This blog post will provide you with five suggestions that will enable you to create a more engaging white paper introduction that engages your target reader and leads to better value mess Read More

Retail and eCommerce principles are in practice not only in the e-retail industry but in many industries. While the NRF and Shop.org serve the retail industry, smart marketers from many different industries glean knowledge from these conferences and apply it within their own industry to improve engagement and sales. The principles of eCommerce and direct digital marketing are in many ways industr Read More

Many businesses don't think about reputation management until a crisis has actually occurred. Waiting until your business is swamped with negative buzz puts your brand is serious trouble. Read More

There are three simple but very powerful ways you can make sure your website is found by people that are looking for your products and services. Read More