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If you want to make sure your business brand is secure across a rapidly expanding universe of social media networks, KnowEm can be an important place to start. The site basically allows you to check for and secure your brand across a vast number of social media networks some of which you may barely be aware of and even allows you to concentrate in Read More
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A company has a new opportunity but misses on its assumptions for labor costs. The result: underpaid employees and a tough decision to cancel the opportunity or adjust the business model to help both the employees and company win. Read More
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Looking for a great way to generate some priceless publicity for your company? Breaking a world record and getting your achievement (and company) into the Guinness Book of World Records is always a good idea. Read More
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After months of efforts to stay afloat, CITs filing for bankruptcy yesterday sent shockwaves through the small and midsize business community, particularly retailers and manufacturers. Thousands of retailers and manufacturers are seeing their single source of liquidity evaporate before their eyes. Yesterday's filing underscores the fact that c Read More
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Jay Levinson and I put our heads together and came up with “The 10 Personality traits of a Guerrilla Social Media Marketer” they will be part of a program we're developing together. I thought I would give you a sneak peek into these traits and the Guerrilla way: 1. Immune to hype: There is a lot of hype around social media. The Guerr Read More
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There are basically 4 points to take note when managing a social media disaster. Read More
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Two ways to deal with staff who may continually whinge and complain. Read More
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To borrow from a manager in another field, branding's not a matter of life or death; it's more important than that. Like Mr. Shankly, my tongue might be in my cheek, but only ever so slightly. Of course, if you believe that branding is simply about managing image or reputation, it won't strike you as shocking that many start-ups go to market Read More
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There's never been a more important time to be flexible and nimble in your business development strategy. It may be the most important thing a company can do, contends L. Drew Gerber, CEO of Blue Kangaroo and creator of PitchRate.com. “Uncertain economic times compel us to look at everything we do with a fresh set of eyes,” he notes. Here are some Read More
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Surveying customers after they've made a purchase — or signed a service engagement or support contact — is one of the best ways to identify which customers you might be in danger of losing. According to Jeffrey Henning, founder of Vovici, which offers comprehensive survey software, panel management, and online community solutions, there are four k Read More
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