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There's never been a more important time to be flexible and nimble in your business development strategy. It may be the most important thing a company can do, contends L. Drew Gerber, CEO of Blue Kangaroo and creator of PitchRate.com. “Uncertain economic times compel us to look at everything we do with a fresh set of eyes,” he notes. Here are some Read More
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Surveying customers after they've made a purchase — or signed a service engagement or support contact — is one of the best ways to identify which customers you might be in danger of losing. According to Jeffrey Henning, founder of Vovici, which offers comprehensive survey software, panel management, and online community solutions, there are four k Read More
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The outside world and the Internet are being drawn closer together all the time. With the social media revolution continuing to change the way businesses operate on a daily basis, mobile applications are big business! Developers were quick to realise that there was a growing need for apps that would allow professionals to work and communicate whil Read More
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Marketing planning (also, a future theme) is a crucial tool for any company, irrespective of size. Think of it as the blue print around which all decisions surrounding your operational and strategic planning will flow. Competitive analysis or competitive intelligence is one strand of this planning process. Read More
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Stop wasting time trying to manage time, you can sell more by using it. Read More
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I came across Michelle Bowles' post offering tips to help corporate blogs stand out and I thought it would be a good idea to review the tips and also apply here to a small business audience. No doubt small business and Corporate America have plenty of differences, but there are things we can learn from Corporate America and vice versa. So let's fi Read More
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Australians are a brand-minded people and in accordance with many of the developed nations of the world, brands like Google, Nokia, Sony and IKEA score high. In addition to this, some local treats such as Vegemite and Tim Tams have a strong following to say the least. George Patterson Y&R Brand Asset Valuator (BAV) recently made an investigation i Read More
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What prompted you to see your last first-run movie? Like most, it was probably the movie trailer you saw in the theater or on TV. Your Executive Summary is a lot like that movie trailer. This blog post will give you some pointers you can use to get your Executive Summary to work for the reading of your white paper just like a good movie trailer do Read More
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The Wharton Business Plan Competition is just one example of a big prize money business plan competition. Did you ever wonder if your business plan has what it takes to win the funding your small business deserves? Learn more about what the judges are looking for to win these big contests and competitions for start up prize money... Read More
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2009 summary of ecommerce trends including tools and resources that are available to online stores. Read More
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