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Two frequently asked questions that many businesses ask when integrating white papers into their marketing plans are, "Where do I start?", and "What do I write about first?" This blog post will provide organizations with a suggestion on how to start. Read More

As a merchant, do you feel the fees you pay for accepting card payments are too high? I've not talked to anyone in business who thinks they aren't paying enough for merchant services. If you've been following the Interchange debate, you realize the Interchange fee paid back to the issuing bank is the target of reform. And while Interchange refo Read More

Short blog post regarding YouTube and it's place in online marketing. Read More

Follow these 7 steps to find out what social media tools you should focus on for your business. Read More

Keyword research is key to increase traffic to your website. But sometimes keyword research best practices conflict with copywriting, PPC advertising, or visitor conversion goals. How much keyword research is too much? When can you finally STOP doing more keyword research? Best-selling author Scott Fox discusses how to manage your keyword Read More

Excerpt: You've most likely heard of RSS feeds, but you might still be wondering exactly what they are. RSS stands for “Really Simple Syndication.” RSS itself is just the format for delivering regularly updated web content. Blog feeds allow readers to keep up with the newest info posted on different sites, and people “subscribe” to the feeds of t Read More

FuelNet presents a case study on how one smart owner of a growing business boosted his company's search engine rankings — and its customer base — by investing in a search engine optimization copywriting course. Read More

In their new book, Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship, Mahan Khalsa and Randy Illig offer many salient points on customer relationship building. Here are 10 worth heeding. Read More

Well, all the submissions are in, 14 potential resolutions to the challenge faced by our sales team in the scenario presented. Now it's time to vote for the winner, the one you think best resolves the challenge. Come read the answers and vote. Read More