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How international market research can help businesses find the right marketing tactics to use to reach international markets and why market research is an integral part of international marketing. Read More

Knowing the answer is not the same as getting the buyer to own the answer. Read More

This link to an article on top 7 overrated small business ideas from Yahoo! Small Business comes with a reader's advisory from yours truly. Every now and then when I see posts like this on my Yahoo! landing page, I can't help but include them since they're certainly appropriate to bizSugar readers and members. It's very popular to come up with Read More

The business plan. In these credit crunching times, this is an important piece of the puzzle.. Read More

A small percentage of prospective franchise owners want to build something big. Really big. This is the way... Read More

There has certainly been no shortage of stories, posts and comments questioning the future of social media for small business. But before you switch off your laptop or chuck your blackberry see this post from Twitter investor and VC superstar Fred Wilson. Of course, there has also been a flurry of articles, reports, posts and comments on the numbe Read More

The Wall Street Journal provides this story on how U.S. franchises are seeking overseas markets. In part, the newspaper reports this is due to saturation in U.S. markets by huge franchises like McDonald's, but also the move has been triggered by the credit crunch at home. Emerging markets in Brazil, Central and Eastern Europe and even India and C Read More

The New York Times creates a video series about small business in recession. Despite reports that the recession may be easing, these businesses are still hurting and its hard to say whether some, including a New York movie tourism service (talk about a niche), a bicycle manufacturer largely serving the decimated automotive industry and a New York Read More

Starbucks is not only number one in coffee but has also come in first as the most engaging brand on the web. Whether through Facebook or Twitter, social media savvy folks like you would probably have stumbled across Starbucks' profile. So how did our coffee giant brew its way up to glory? Whatever Starbucks has done to its successful offline bra Read More