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Inspired by "'Twas the Night Before Christmas", this short poem sums up the high points and low points of Black Friday and Cyber Monday 2012. Marketers and retailers should take a break from the busy holiday season to give it a read. It's destined to become a new holiday classic! Read More

For a startup, as well as an established business, sharing a compelling story is the fastest way to secure funding and attract customers. There are several reasons why storytelling delivers a tremendous advantage. Competition for funding, media attention, partners and customers is fierce--storytel Read More

Becoming persuasive is not a gift to a chosen few. It’s a science that can be mastered by all once you know how. Here’s 5 simple tips to get you started. Read More

Just released a whole new search engine optimization package any serious business owner will be able to employ. Only 50 packages will be released to businesses looking for better search engine rankings. The "proof is in the pudding" as the numbers are showing for this search engine optimization com Read More

One of the first questions that prospects often ask during the sales process about our SEO services is, “So when can I be on the first page of Google?” While it seems like a fair question to ask an SEO firm, the response that we give is always the same. We cannot promise that kind of result from ou Read More

If you're considering starting a business, Zig Ziglar's "Better Than Good: Creating a Life You Can't Wait to Live" is a great read for some perspective. He talks about passion, performance, and purpose in this book - all necessary ingredients for creating a successful and sustainable small business. Read More

In college, I wrote to a Famous Creative Director who served on our Board of Trustees. She agreed to meet with me and (I hoped) share her secrets to breaking into advertising. Read More

Create a business that “stands out” from the rest by providing great customer service. See your business “take off” by following these simple steps. Read More

Implementing an In-Store iPad Marketing campaign for your business could be a great way to enhance the customer experience in your store, but only if you have the right help. Read More